Meet Your
Co-Founders
Growing up in a family passionate about health and wellness, Lily and Lucy learned early on that nutrition matters. Reading ingredient labels wasn’t unusual—it was simply part of everyday life.
As competitive athletes, they quickly realized that water alone wasn’t enough to keep them performing at their best. They wanted a better hydration option, but nothing on the market checked all the boxes.
Their mom always talked about the benefits of coconut water, but the options available were bland, didn’t taste great, or contained added sugars, preservatives, artificial ingredients, and unnecessary fillers. So together, they decided to create something better.
With their mom’s help, Lily and Lucy created LITT—a fun, flavorful, and functional hydration drink made with pure organic coconut water and real fruit. They wanted something that delivered naturally occurring electrolytes and vitamins without compromising on taste or ingredients.
From the beginning, they wanted LITT to stand for something bigger than what was inside the can.
As kids themselves, Lily and Lucy believe every child deserves the opportunity to feel healthy, cared for, confident, and excited about their future. That belief became the heart behind the LITT Foundation.
Through the LITT Foundation, a portion of every case of LITT sold helps support children in need—from providing meals, shoes, clothing, and everyday essentials to creating opportunities for kids who may otherwise go without.
Every time someone chooses LITT, they're becoming a part of something bigger. The more LITT we sell, the more kids we can help.
LITT isn't just about creating a better drink for the next generation. It's about creating a brighter future for them, too.
DRINK LITT. LIGHT UP A LIFE.
No added sugar • No artificial colors
No artificial flavors • No preservatives • No fillers
LITT is more than a beverage—it’s a movement toward better health, backed by science, inspired by family, and driven by a purpose bigger than ourselves.
